Shereen Hoban Coaching (LTD)

{Shereen Hoban Coaching (LTD)}{Longcroft House 2 – 8 Victoria Avenue London EC2M 4NS}{London}{EC2M 4NS}{United Kingdom}{07966 503775}
Longcroft House 2 – 8 Victoria Avenue EC2M 4NS London,
Phone: 07966 503775

My purpose as a coach is to unlock your potential. 

I give you the tools you need to deliver on your goals and lead a more fulfilling life.


About Me.png

Having spent much of my career in the fast-paced creative world of advertising and eventually hitting burnout, I know all about the ‘dream’. The one where you imagine having more balance, more time, less stress, and a job that makes you excited each day.

I understand this scenario both as a professional coach and as someone who has benefited profoundly from working with a coach of my own.

Coaching enables you to make real changes in your life. A strategic perspective, focused exercises, regular guidance and on-going support make all the difference between staying where you are or taking huge leaps forward.

The way I work is professional, grounded, strategic and focused. But it’s also creative, personal and balanced with mindfulness and meditation techniques.

I’ve always been drawn to mindfulness but it wasn’t until I started practicing it daily that I began to understand the power it has to transform your life. I was so astonished by the results that I was determined to incorporate it into my coaching practice. Mindfulness forms a key part of my coaching method and I’m now a qualified mindfulness practitioner.

My coaching programmes cater for a broad range of people, from executives and directors to entrepreneurs, small business owners and beyond. Whatever your situation, I help you to build on your strengths and get clear on how to create the future you want.




Why work with me?



I hold a Postgraduate Certificate in Executive & Business Coaching. I am also certified by the European Mentoring and Coaching Council at Senior Practitioner Level. I qualified at Leeds Beckett University, a highly regarded program in association with Novum. I have been working as an executive and business coach for the last 5 years and have coached teams to success throughout my career in advertising.

Business focused

I’ve worked in corporate environments and have entrepreneurial experience running a successful business. This means I have a 360 understanding of business challenges from launch to hiring a team and beyond.


Success is meaningless if it’s not accompanied by happiness. For me, mental health and wellbeing are sacrosanct which is why I use proven meditative and mindful techniques to help you feel stronger and happier.

Success orientated

When you work with me you’re in it to win it. Coaching has to lead somewhere, and I take great pleasure in supporting you to reach your goals.


Talking can be productive, but actions matter because actions get results. I have a practical approach and give you the tools to make things happen.


I’m a real person, like you. I have two children and love running and being in the great outdoors. I work in London and spend the rest of my time on the coast on the beautiful Isle of Wight. My work style is genuine without being overwhelming. I won’t make you cringe, and if I do you have my permission to tell me off.


We all have times in our lives where greater focus and accountability are required.  That's where I come in.


I offer a complimentary 20-minute consultation call to see if we’re the right fit. During this call we’ll touch on the areas you’d like help with and the various ways I can support you